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HARD-CORE (NL, 2011-…)

HARD-CORE is an Amsterdam, London and Paris based art startup, comprised of Hrafnhildur Helgadóttir, Eloise Bonneviot, Saemundur Thor Helgason and Anne de Boer under the guidance of their CEO Skyler Lindenberg.

The collective is focused on the development of automated curatorial applications. The aim is to fully automate the subjective task of curating art exhibitions in order to reach a more democratic system for selecting and displaying art. In 2011 HARD-CORE launched the first ever curatorial robot named ASAHI. This robot curated several exhibitions in Amsterdam which were characterized by their unusual placement of artworks and new relationships between them.

Since the launch of the first version of ASAHI, HARD-CORE has participated in- and organized numerous art exhibitions in The Netherlands, United Kingdom, Germany, Poland, Switzerland and Cyberspace. HARD-CORE has taken part in lectures and panel discussions such as Impakt festival 2016 in Utrecht, TEXT2SPEECH: Proxy Politics And Withdrawal at ICA London and at Studium Generale of the Gerrit Rietveld Academie in 2017. Since 2015, HARD-CORE is educating their own module ‘Documentation and Online Presence’ to the BA Fine Arts at the Gerrit Rietveld Academie in Amsterdam.

On Thursday June 13th, as a service to the environment around Kunstfort bij Vijfhuizen, HARD-CORE will facilitate a consultation Communal Healing for all the different organisations around, including: residents, companies, institutions and its public.

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